JOB DESCRIPTION

• Developing digital marketing strategies with the clear objective of using new marketing technologies to grow Narita Group sales and to improve branding.
• Authoring a global digital media plan, establishing budget and tactics to support digital marketing.
• Overseeing all internal & external web instances for consistency, quality user experience, integration and adherence to Narita Group standards.
• Investigating, propose and implement new digital technologies and applications as indicated by strategic needs.
• Coordinating the Group’s efforts with primary digital communications suppliers. Secure new suppliers and manage the relationship.
• Coordinating with the design team to ensure customer focus and best possible user experience.
• Providing strategic planning leadership and counsel for subsidiaries websites.
• Selecting and develop external suppliers for the creation of digital and interactive media and websites.
• Overseeing the social media strategy for the company
• Managing online brand and product campaigns to raise brand awareness
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Improving the usability, design, content and conversion of the company website.
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Responsible for social media community management and growth including community moderation, content development and proactive engagement.
• Participating with the marketing manager in developing social strategies
• Managing updates to social media properties and maintain a community culture and tone
• Producing content with stakeholders, develop and maintain brand’s editorial calendar
• Running online social advertising plans
• Exhibiting solid understanding of key clients information including general business strategy, issues of relevance to the industries and group values
• Collecting and analyze content performance data and online conversation to guide and optimize editorial strategy
• Analyzing community insights and spot trends
• Assisting in establishing appropriate ongoing metrics and reporting for social media activity
• Providing social community and content insights reports.
• Performing any other related tasks assigned by a superior position.

Qualifications

• Bachelor’s Degree (B.A./B.S.) in a related field.
• 3+ years relevant experience in online marketing
• Understanding of outbound/inbound marketing principles and best practices
• Experience in website management/basic HTML/CSS content management systems
• Understanding of user-design, graphic design and interface principles and responsive and mobile design
• Fluent in Google Analytics and AdWords
• Ability to interpret and apply brand standards to online marketing initiatives
• Strong ability to present digital marketing concepts and receive feedback
• Strong attention to detail and meeting deadlines
• Deep interest in keeping up with digital trends that can positively impact our business
• Prior marketing communications or digital marketing experience in a training-related environment.
• Experience with email management systems and social media planning and implementation
• B2B and B2C digital marketing experience
• Experience managing 3rd party vendors

Job Location:

Egypt, Cairo